Research Proposal Example | Topics and Well Written Essays - 1250 words - 1

Research Proposal sampleThus, while consumers may commence desired to buy new electronics, especially high-tech equipment, most could non do so because they had limited ways of generating capital that they could use to allow the purchases (Hartman, 2010 p38). This can be seen in the losses suffered by such electronics companies as Motorola Mobility and Blackberry, which emphasized the profound effects of economic recession. The research bequeath seek to evaluate the effects of the recession on behaviour of the consumer in the UK electronics industry, particularly with regards to the smartphone industry. Understanding the answer of consumers to the economic downturn with regards to their get behaviour is imperative for companies seeking to ensure future success (Chakrabarti, 2011 p56). objet dart signs show that the UK economy is stabilizing, leading to questions about this researchs relevance, the changes to consumer behaviour by recessions scat to run for a long time. There fore, even as economists signal the end of the recession and beginning of recovery, this is unlikely to be reflected immediately by consumers in their buying behaviour.The UK economys current state has heavily loaded down(p) many companies across the country. The declining spending and tendency to save among consumers led to profit losses for many organizations, which have been predicted by experts to have long lasting effects (Ver Eecke, 2013 p82). Today, consumers are more aware of the pitfalls bedevilling spending to a higher place ones means with improved financial education. This trend will portend challenges for marketers because the consumers now tend to do need evaluation, while also showing more selective behaviour in buying decisions. Thus, companies will be required to conduct a re-evaluation of marketing strategies with the aim of identifying effective was of product marketing, instruction on delivering value and meeting needs of the consumer (Chaston, 2009 p40).If th e marketing